How Many Cigarette Packs For That Pair of Shoes?

Brazilian shopping mall changes up price tags for anti-tobacco campaign

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Editor's Pick

It's often been said that the best way to get smokers to quit is by showing them how much money they're spending on their cigarettes. Master Roma Waiteman and Palladium Shopping Center in Curitiba bring that idea to life with "Price Setter." On the National Day Against Tobacco, the agency changed up the price tags in the entire mall -- and replacing them with tags showing how many packs of cigarettes you could buy with that amount of money.

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About

Credits
Date
Apr 12, 2013
Agency:
Master Roma Waiteman
Client:
Palladium
VP/CD:
Flavio Waiteman
CD:
Victor Afonso
CW:
Bruno Leite
AD:
Dear Rebello
AD:
David Keller
Category
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