Creativity

Palm: On Treo

With all the functions available on the new Treo 680 smartphone from Palm, the world itself starts to look different—as illustrated by this microsite from AKQA. As pedestrians walk through a busy street corner in a constantly repeating vide

Published on Jan 09, 2007

Editor's Pick

With all the functions available on the new Treo 680 smartphone from Palm, the world itself starts to look different—as illustrated by this microsite from AKQA. As pedestrians walk through a busy street corner in a constantly repeating video loop, visitors can explore various Treo capabilities like instant messaging, music downloads and web-browsing by clicking on a pair of orange arrows. After each click, the video is altered to reflect the whatever function is being spotlighted—the pedestrians' heads are replaced with emoticons for the IM feature, for example, or they morph into movie extras to illustrate that you can surf Fandango from your phone.

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About

Credits

Date
Jan 09, 2007
Executive Producer:
Andrew Goldfarb
Project Manager:
Olivia Murray
Broadcast Producer:
Nancy Cardillo
Creative Director:
Bob Pullum
Creative Director:
Adam Lau
Art Director:
Thiago Zanato
Copywriter:
Joe Sayaman
Information Architect:
Lawrence Yang
Technical Lead:
Steve Sherwood
Lead Creative Developer:
Hoj Jomehri
Creative Developer:
Terry Lee
Creative Developer:
Jeremy Gray
Senior Motion Designer:
Stephen Clemens
Senior Motion Designer:
Caio Lazzuri
Junior Motion Designer:
Matthew Law
Lead Animator:
Chris Bahry
Animator:
Alexandre Torres Ramos
Production Company ECD:
Mick Ebeling
Line Producer:
Larry Ewing
Agency:
AKQA San Francisco
Production Company:
The Ebeling Group
Client:
Palm

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