This Touching Pampers Ad Shows How Babies Bring Out the Best in Us

Saatchi NY Writes a Lullaby for the Modern Age

Published on Jun 23, 2015

Editor's Pick

Pampers' latest ad isn't just about babies and moms -- it's about babies and the whole of society.

The film, created by Saatchi & Saatchi New York and directed by Thirty Two at Pulse Films, takes the form of a lullaby for the modern age, and includes scenes of "Dad taking the late night shift" as well as the uncle who stops smoking for the baby, the workmen who down tools for the Mom and baby to pass, the stranger who helps the buggy up the stairs, the doctor who keeps harm away and more.

Showing babies and their families from all around the world, from Africa to the snowy North, it's a great (and rare) example of a global ad that all can relate to. The spot introduces Pampers latest tagline, and hashtag, "Better for baby," and directs the viewer to sites where they can find out more about Pampers charity efforts on behalf of babies around the world. People are also encouraged to use the hashtag on social media to tweet about helping babies.

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Jun 23, 2015
Saatchi & Saatchi New York
Associate Director, North American Design & Delivery:
Laina Bosley
North America Marketing Director:
Scott Mautz
Assistant Brand Manager:
Mansi Bhandari
Regional Account Director:
Charlotte Cook
Management Supervisor:
Ciara Monchek
Assistant Account Executive:
Keegan Fiertl
Planning Director:
Megan Dwyer
Executive Creative Director:
Jay Benjamin
Global Creative Director:
Luca Lorenzini
Global Creative Director:
Luca Pannese
Creative Director:
Yana Hunt
Creative Copywriter:
Nick Elliot
Art Director of Creative:
Tiffany Pan
Director of Content Production/Producer:
John Doris
Associate Producer:
Tegan Mahford
Chief Technology Officer:
Chris Kief
Digital Producer:
Andrew Slough
Vice President Music Director:
Eric Korte
Production Company:
Pulse Films, Los Angeles
Thirty Two
Director of Photography:
Reed Morano
Executive Producer:
Kira Carstenson
Line Producer:
Julia Robertson
Rich Orrick
Edit Producer:
Sari Resnick
Tom Poole/Company3
Jon Norlander
Shane Griffin
Flash Design & Animation:
Method Studios
Post Producer:
Adrienne Mitchell
Massive Music

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