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Pampers: 'O Canada, Baby!' Facebook App

National pride, in diapers.

Editor's Pick

What fun can be had with babies and digital media these days. Last week we saw Huggies get babies dancing the hula in a Hawaiian-themed app. Now, Pampers Canada and agency Strawberry Frog have launched a Facebook app with the aim of making a version of O Canada 'performed' entirely by babies. Canadian Olympic hopeful Priscilla Lopes-Schliep has been enlisted in the campaign, encouraging parents yto upload clips of their adorable darlings babbling and gurgling to the first 15 seconds of the national anthem. Parents can share the personalized videos, while their baby is also in with a chance of appearing in a full version of the song, set to air during this summer's Olympic Games.

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About

Credits
Date
May 31, 2012
ACD/Writer:
Justin Via
Agency:
StrawberryFrog New York
Client:
Pampers
ACD/Writer:
Justin Via
ACD/Design:
Mari Keeler
ACD/Design:
Mari Keeler
Director of Technology:
Lawrence Edmondson
Director of Technology:
Lawrence Edmondson
Project Manager:
Elizabeth Scordato
Project Manager:
Elizabeth Scordato
Digital Strategy:
Allison Kennedy
Digital Strategy:
Allison Kennedy
Video Editor:
Adam Hellan
Video Editor:
Adam Hellan
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