Pampers Makes Moms' Twitter Pledges Come True

Brand Follows Up on #betterforbaby Tweets

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Pampers launched its #betterforbaby campaign in June, with a TV ad featuring a lullaby that listed all the things people would do for babies in the modern age. The ad encouraged people to use the hashtag on social media to tweet about helping babies -- and now, Pampers has taken some of those pledges and helped make them happen.

Three online videos, by Saatchi New York, show the brand helping moms who tweeted about how they wanted to help their families and communities. In each, the mom who wrote the pledge is surprised, coming home to find the transformation. Here, we see Daniela, who wanted a better outside place for her children to play in a shared family house; Pampers came in and built a playground and planted a garden.

Another ad shows Holli, who wanted a better environment for her son, who has cystic fibrosis; Pampers transformed his bedroom. And for Albanai, who wanted to open a preschool, the P&G-owned brand created a wonderful space in her storeroom, decorated and filled with toys and books.

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About

Credits
Date
Nov 20, 2015
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Jay Benjamin
Client:
Pampers
Global Creative Director:
Luca Pannese
Global Creative Director:
Luca Lorenzini
Art Director:
Lise Skovsted Larsen
Copywriter:
Carl von der Lancken
Management Supervisor:
Ciara Monchek
Account Executive:
Keegan Fiertl
Planning Director:
Megan Dwyer
Director of Content Production:
John Doris
Agency Producer:
Tegan Mahford
VP Music Director:
Eric Korte
Head of Business Affairs:
Marta Stajek
Business Manager:
Dorota Wallace
Production Company:
Über Content
Director:
Rachel McDonald
Executive Producer:
Phyllis Koenig
Staff Production Manager:
Anne Vega
Producer:
Brendan Vaughan
1st A.D.:
Phyllis Koenig
DP:
Tucker Korte
1st AC:
Brad Rochlitzer
2nd AC:
Jule Fontana
2nd AC:
Josh Laemmle
2nd AC:
Jackon Deckard
DIT:
Brett Suding
Production Designer:
Penelope Stames
Key Grip:
Jere Free
Key Grip:
John Wruck
Art Director:
Penelope Stames
Set Dresser:
Tommy Estridge
Art PA:
Eric Tabor
Art PA:
Isabella Mack
Editorial:
Cosmo Street
Executive Producer:
Maura Woodward
Editor:
Aaron Langley
Post Producer:
Luiza Naritomi
Assistant Editor:
Jon Allen
Color/VFX:
Nice Shoes
Colorist:
Gene Curley
VFX Artist:
John Shea
Head of Production:
Ed Rilli
Sound Mixer:
Mary Jo Devenny
Sound Mixer:
Mike Barnitt
Sound Mixer:
John Van Der Does
PA:
Jason Yap
PA:
Kevin Joshi
PA:
Dana Lilly
Interior Designer:
Liz Studer

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