Pampers Makes Moms' Twitter Pledges Come True

Brand Follows Up on #betterforbaby Tweets

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Pampers launched its #betterforbaby campaign in June, with a TV ad featuring a lullaby that listed all the things people would do for babies in the modern age. The ad encouraged people to use the hashtag on social media to tweet about helping babies -- and now, Pampers has taken some of those pledges and helped make them happen.

Three online videos, by Saatchi New York, show the brand helping moms who tweeted about how they wanted to help their families and communities. In each, the mom who wrote the pledge is surprised, coming home to find the transformation. Here, we see Daniela, who wanted a better outside place for her children to play in a shared family house; Pampers came in and built a playground and planted a garden.

Another ad shows Holli, who wanted a better environment for her son, who has cystic fibrosis; Pampers transformed his bedroom. And for Albanai, who wanted to open a preschool, the P&G-owned brand created a wonderful space in her storeroom, decorated and filled with toys and books.

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Nov 20, 2015
Saatchi & Saatchi New York
Chief Creative Officer:
Jay Benjamin
Global Creative Director:
Luca Pannese
Global Creative Director:
Luca Lorenzini
Art Director:
Lise Skovsted Larsen
Carl von der Lancken
Management Supervisor:
Ciara Monchek
Account Executive:
Keegan Fiertl
Planning Director:
Megan Dwyer
Director of Content Production:
John Doris
Agency Producer:
Tegan Mahford
VP Music Director:
Eric Korte
Head of Business Affairs:
Marta Stajek
Business Manager:
Dorota Wallace
Production Company:
Über Content
Rachel McDonald
Executive Producer:
Phyllis Koenig
Staff Production Manager:
Anne Vega
Brendan Vaughan
1st A.D.:
Phyllis Koenig
Tucker Korte
1st AC:
Brad Rochlitzer
2nd AC:
Jule Fontana
2nd AC:
Josh Laemmle
2nd AC:
Jackon Deckard
Brett Suding
Production Designer:
Penelope Stames
Key Grip:
Jere Free
Key Grip:
John Wruck
Art Director:
Penelope Stames
Set Dresser:
Tommy Estridge
Art PA:
Eric Tabor
Art PA:
Isabella Mack
Cosmo Street
Executive Producer:
Maura Woodward
Aaron Langley
Post Producer:
Luiza Naritomi
Assistant Editor:
Jon Allen
Nice Shoes
Gene Curley
VFX Artist:
John Shea
Head of Production:
Ed Rilli
Sound Mixer:
Mary Jo Devenny
Sound Mixer:
Mike Barnitt
Sound Mixer:
John Van Der Does
Jason Yap
Kevin Joshi
Dana Lilly
Interior Designer:
Liz Studer

See more credits

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