Creativity

Pampers Introduces a Very Special Diaper for the World's Smallest Babies

P&G Brand Debuts Unique Product and Ad for World Prematurity Day

By Jack Neff. Published on Nov 08, 2017

Editor's Pick

Procter & Gamble Co.'s Pampers is launching a new flat diaper for premature babies too delicate even for existing preemie products, including babies with extremely low birth weight, severe skin issues, jaundice and gastrointestinal complications.

P&G worked with March of Dimes on the effort. The new product features in an ad from Saatchi & Saatchi, set to a version of "Fight Song" by Rachel Platten (It replaced an earlier version featuring the Rocky classic "Eye of the Tiger," all to the end of celebrating "the littlest fighters").

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About

Credits

Date
Nov 08, 2017
Agency:
Saatchi & Saatchi
Client:
Pampers
Regional Account Director:
Rachel Poad
Account Director:
Ciara Siegel
Account Manager:
Keegan Fiertl
Account Executive:
Gloria Yi
Chief Creative Officer:
Javier Campopiano
Executive Creative Director:
Richie Glickman
Associate Creative Director:
Liz Harrison
Associate Creative Director:
Jody Zorn
Head of Integrated Production:
Jenny Read
Senior Producer:
Emily Green
Head of Business Affairs:
Robin Oksenhendler
Strategic Planner:
Julie Dombreval
Digital Director:
Melissa Hochman
Production Company:
Sanctuary
Director:
Elle Ginter
Executive Producer:
Preston Lee
Line Producer:
Todd Huskisson
Post Production:
Crew Cuts
Editor:
Jake Jacobsen
Executive Producer:
Nancy Jacobsen
Post Producer:
Diana Seldin
Post Producer:
Stephanie Norris
Colorist:
Eric Schwalbe
Music Company:
Duotone Audio Group
Managing Director:
David Leinheardt
Creative Director:
Jack Livesey
Executive Producer:
Ross Hopman
Producer:
Gio Lobato

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