Creativity

Pan-American Eye Bank Shows How Eyes Make Everything Come to Life

F/Nazca Saatchi & Saatchi Relays a Simple Idea

Published on Aug 23, 2013

Editor's Pick

As kids know, a pair of eyes can do wonders when applied strategically to doorposts, chairs, or anything else. F/Nazca Saatchi & Saatchi use that idea simply in a charming new spot for the Pan-American Eye Bank Association. The tagline at the end reads: "Eyes give life," in a clever double meaning that refers to them bringing inanimate objects to life, as well as giving those who need eye donations a new lease on life.

Elsewhere, we've seen this done in an art project by photographer Katie Sokoler, who carried around a pair of eyes in New York and snapped some fun pictures. Check that out on My Modern Met.

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