Panasonic: 8x Life

Yes, that is a godzilla pigeon. Why don't you take a picture?

To announce the launch of the Panasonic Lumix ZX-1 camera, which boasts 8x optical zoom, AKQA conceived the 8X Life campaign, for which it created gigantic versions of everyday objects like a pigeon, coffee cup and a traffic cone and placed them in various locations throughout London, Manchester, Edinburgh, Leeds, Birmingham and Bristol.

Gawkers are invited to take advantage of the photo opps, submit their photos with the gargantuan objects at a Facebook site, and win a chance for a trip to the 2010 Vancouver Olympic Winter Games.

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http://www.scaryideas.com/content/4806/ 
blackfauns, November 17th, 2009 05:06:00 am

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Full Credits

Agency:
AKQA, London
Client:
Panasonic
Creative Director:
Jim Capp
Senior Designer:
Jamen Percy
Senior Art Director:
Jamen Percy
Senior Copywriter:
Tessa Hewson
M&E:
Kim O'Brien
Media Planner:
Lynsey Galashan
Project Manager:
Sarah Merrin
User Experience:
Omar Bakshi
Technical Manager:
Cory Johnson
Quality Assurance:
Ian Neale
Web Development:
Niall Johnson

Date

Nov 13, 2009

Category

Ambient!, Social Media, Stunt, Website

Genre

Animals

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