Creativity

Panasonic: Eco Technology

A forest of technology.

Published on Oct 05, 2012

Editor's Pick

Dentsu and director Timo Schaedel use some pretty animation to steer us through a landscape filled with living technology to promote Panasonic's ecologically sustainable products. In a spot that reminds us of W&K/Psyop's six-minute anthem for Coca-Cola, a forest comes to technical life, as a metaphor for the blend of nature and technology that Panasonic supposedly offers.

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About

Credits

Date
Oct 05, 2012
Agency:
Dentsu
CCO:
Tadashi Ishii
Client:
Panasonic
Creative Director:
Takanori Yasukochi
Creative Director:
Jun Katogi
Art Director:
Takanori Yasukochi
Agency Producer:
Jun Katogi
Art:
Lux von Morgen
Production Company:
DONT TRY THIS AT HOME
Director:
Timo Schaedel

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