Panasonic: Out of the TV Into the City

3D action comes to the real world.

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As part of its launch for Panasonic Viera 3D TVs, McCann-Erickson brought 3D to real life in this interactive outdoor campaign, Out of the TV Into the City. The agency "pulled" iconic entertainment characters from a giant TV and sent them into the streets. The campaign released clues about the characters' whereabouts over SMS, radio and Facebook, and players were challenged to shoot them on their phones and upload the pics to a dedicated site.

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Nov 03, 2010
McCann Erickson Singapore
Executive Creative Director:
Farrokh Madon
Stephen Kyriakou
Art Director:
Chow Kok Keong
Jenne Hew
Agency Producer:
Charmaine Wong
Outdoor & Print Production:
Jacqueline Wong
Account Management:
Angelique Tan
Account Management:
Bonnie Chia
Account Management:
Robin Peters
Account Management:
Raymond Tjandra
Daniel Tan
Clarice Tan
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