Creativity

The Women in Pandora's Valentine's Ad Are Absolutely Furious

Spot by Martin Werner Is Set to Operatic Soundtrack

By Alexandra Jardine. Published on Feb 10, 2016

Editor's Pick

This enjoyable Valentine's film from jewelry brand Pandora eschews the usual slushy/romantic cliches of the day and opts for comedy instead. Set to an operatic soundtrack (from Verdi's "La Traviata'") we see a succession of women in various stages of anger and fury, from just yelling to throwing stuff (including a fruit bowl, laundry and spaghetti) at their terrified-looking men. The endline is "For those of you who deserve a second chance."

Martin Werner, the director and co-founder of Danish production house Bacon, directed the spot, and also wrote the script.

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Credits

Date
Feb 10, 2016
Client:
Pandora
Director:
Martin Werner
Production Company:
Bacon
Scriptwriter:
Sanne Munk
Scriptwriter:
Martin Werner
Executive Producer:
Mette Jermiin
Production Manager:
Ditte Odgaard
Director of Photography:
Sebastian Makker Blenkov
Production Designer:
Peter Grant
Editor:
Peter Brandt
Project Manager:
Digital & Live Media
VFX Supervision/Post Production:
BaconX
Colorist:
Daniel De Vue
Sound Designer:
Adrian Aurelius
Sound Designer:
Kevin Koch
Client Representative:
Helene Abel Hansen
Client Representative:
Naomi Albech
Music Supervision:
Upright Music

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