Pantene: Comb

Combing out those knotty problems.

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In this banner ad for Pantene, a comb is placed on top of an article on a webpage of she.com, a popular women's website in Hong Kong, discussing about the 'difficult situations faced by modern women'.

When the comb is clicked, it travels down the page and transforms the horizontal copy lines into smooth vertical ones - demonstrating how Pantene can turn your hair silky smooth.

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About

Credits
Date
Jun 21, 2011
Agency:
Grey
Client:
Pantene
Executive Creative Director:
Keith Ho
Executive Creative Director:
Alexandre Koch
Creative Director:
Andrea Khou
Creative Director:
Helen Sze
Copywriter:
Andrea Khou
Copywriter:
Jason Luo
Art Director:
Keith Ho
Art Director:
Helen Sze
Art Director:
Alvin Sin
Art Director:
Gabriel Wong
Art Director:
Raymond Wong
Multimedia Designer:
Choi Wai Kai
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