Creativity

Women, Stop Apologizing! Pantene's Latest Ad Continues Its Feminist Streak

Grey New York's Ad Follows Philippine Spot Challenging Gender Stereotypes

Published on Jun 18, 2014

Editor's Pick

P&G's Pantene seems to be on something of a feminist streak. First, its Philippine arm and agency BBDO Guerrero launched a viral hit that challenged gender stereotypes -- such as a woman being called bossy while her male equivalent is simpy "a boss." Now, Grey New York has come up with a new commercial that asks why women are always apologizing. After posing the question, it shows some women in a number of different scenarios -- interjecting in a meeting, handing over a baby to a husband -- always with an apologetic "sorry". It then shows them again, without the apology.

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About

Credits

Date
Jun 18, 2014
Agency:
Grey New York
Client:
Pantene

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