A Man's a Boss, a Woman's Bossy: Pantene Philippines Spotlights Gender Biases

P&G Brand Asks You to Shun the Labels in Stirring Spot

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Editor's Pick

Pantene Philippines might not sell much shampoo with this ad, but it's certainly worthy of stirring up a conversation -- and at least earning the brand some goodwill. A spot from the P&G brand created out of BBDO Guerrero, Manila shows men and women in similar situations -- leading a company, washing their face -- and shows how we label the same actions differently, just because of their genders. A boss becomes bossy, while smooth becomes show-off (a quick glimpse of Pantene-shiny hair can be seen at that moment). At the end, the spot tells you to shine, and not let labels hold you back.

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Dec 06, 2013
BBDO Guerrero
Chief Creative Officer:
David Guerrero
Pantene Philippines
Executive Creative Director:
Dale Lopez
Executive Creative Director:
Tin Sanchez
Lauren Lim
Art Director:
Isai Martinez
Art Director:
Liz Castaneda
Donna Dimayuga
Production Company:
Simon Cracknell
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