Creativity

The Minions Now Have Their Own Pantone Color

Custom Color Is Meant to Project Playfulness and Suggest Intellectual Curiosity

By Ann-Christine Diaz. Published on Jul 14, 2015

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Those lovable Minions from Universal Pictures' "Despicable Me" franchise and now, the stars of their own dedicated feature, have cemented their pop culture status with their latest "achievement": they now have their own Pantone color.

The color research company today announced the debut of "Minion Yellow," a new Pantone shade based on the impulsive, yet curious creatures. "Just as the sun's rays enliven us, Pantone Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind -- this is the color of hope, joy and optimism," said Leatrice Eiseman, executive director, Pantone Color Institute in the company's statement. (Coincidentally, it also sounds like the kind of color that would be useful to a supervillain who's out to steal the moon).

The company says that the idea for Minion Yellow actually came from musician Pharrell Williams, who conceived the music for the "Despicable Me" franchise, including the megahit "Happy." The Pantone Color Institute then worked with the animators at Illumination Entertainment to review the films' existing color range "to identify the most pure representation of the Minions' Iconic yellow color" to come up with the new custom "extroverted" hue that aims to "project playfulness and warmth and is suggestive of intellectual curiosity and enlightenment," the company said.

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About

Credits

Date
Jul 14, 2015
Client:
Pantone

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