To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Papercut: i.Saw

Editor's Pick
To encourage people to download the sound-effect application Papercut, BBH Asia Pacific created a fake product site for i.Saw, a USB chainsaw. When site visitors attempt to pre-order the chainsaw, they're prompted to download an application, which makes a chainsaw noise everytime the computer user prints documents to remind people that printers run on trees. BBH Labs has the full story.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 10, 2009
Agency:
BBH Asia Pacific
Executive Creative Director:
Steve Elrick
Digital Creative Director:
Noel Yeo
Digital Creative Director:
Shawn Loo
Producer:
Shaun Lee
Designer:
Jeff Mendoza
Creative Director:
Peter Callaghan
Art Director:
Joseph Tay
Programmer:
Nguyen Thanh Binh
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age