Papercut: i.Saw

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Editor's Pick
To encourage people to download the sound-effect application Papercut, BBH Asia Pacific created a fake product site for i.Saw, a USB chainsaw. When site visitors attempt to pre-order the chainsaw, they're prompted to download an application, which makes a chainsaw noise everytime the computer user prints documents to remind people that printers run on trees. BBH Labs has the full story.
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Jul 10, 2009
BBH Asia Pacific
Executive Creative Director:
Steve Elrick
Digital Creative Director:
Noel Yeo
Digital Creative Director:
Shawn Loo
Shaun Lee
Jeff Mendoza
Creative Director:
Peter Callaghan
Art Director:
Joseph Tay
Nguyen Thanh Binh
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