Parachute makes excuses for people who love the great indoors

Office of Baby says what we're all thinking early in the morning

By I-Hsien Sherwood. Published on May 18, 2018

Editor's Pick

You don't want to go outside. Then you'd have to deal with people, and taxes and the "news." Stay in bed, where everything is wonderful.

That's the sentiment in bed and bath brand Parachute's new campaign. Images running on the subway, billboards, taxis and kiosks in New York City feature winking nods to nodding off and getting 40 winks: "The city has enough people today," "Deadlines are a social construct," "If I die, tell naps I loved them."

Parachute opens its first brick-and-mortar location in Manhattan later this month, and the campaign spreads to Los Angeles soon. The spots are from independent agency Office of Baby, which was also responsible for the eye-catching "Find Your Place" work for StreetEasy.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


May 18, 2018
Office of Baby

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.