Creativity

Paramount Holds a 'Slo-Mo Marathon' in Honor of the 'Baywatch' Movie

Droga5 Staged the Event in Downtown L.A.

By Alexandra Jardine. Published on May 03, 2017

Editor's Pick

If there's one thing you'll remember about "Baywatch," it's the infamous slo-mo running of the show's lifeguard heroes.

So to promote the return of the iconically cheesy '80s show as a movie (opening May 25 and starring Dwayne "The Rock" Johnson and Zac Efron), Paramount held what it's calling the "world's first slo-mo marathon."

Agency Droga5 London filmed the event in downtown L.A. back in April, with director Henry-Alex Rubin of Smuggler. The video, seen here, features some of the "Baywatch" cast in their red swimsuits, plus random fans of the show slogging it out to do their best impression of slo-mo racing. There's also a runner in a shark costume, and some commentator tips on slo-mo running success, including the ideal facial expression ("sexy and determined, both at the same time").

Silly stuff -- but if you'd forgotten how much you guiltily enjoyed "Baywatch," you'll now have it indelibly imprinted on your brain.

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About

Credits

Date
May 03, 2017
Agency:
Droga5 London
Client:
Paramount Pictures
Creative Chairman:
David Droga
Agency:
Droga5
Chief Executive Officer:
Bill Scott
Chief Creative Officer:
David Kollbusz
Executive Creative Director:
Rick Dodds
Executive Creative Director:
Steve Howell
Senior Copywriter:
Dan Morris
Senior Art Director:
Charlene Chandrasekaran
Junior Copywriter:
Teddy Souter
Junior Art Director:
Frazer Price
Designer:
Chris Chapman
Designer:
Haider Muhdi
Junior Designer:
Hannah Chewins
Head of Production:
Chris Watling
Producer:
Goldie Robbens
Chief Strategy Officer:
Dylan Williams
Strategist:
Farah Dib
Head of Client Services:
Amy Garrett
Group Account Director:
Rebecca Lewis
Account Manager:
Rasmus Otto
Production Company:
Smuggler
Director:
Henry Alex Rubin
Director of Photography:
David Devlin
Producer:
Fergus Brown
Line Producer:
Leah Fleischmann
Editorial Company:
Rock Paper Scissors
Editor:
Damion Clayton
Assistant Editor:
Martin Hseih
Assistant Editor:
Sebastian Zotoff
Managing Director:
Linda Carlson
Executive Producer:
Rana Martin
Producer:
Dina Ciccotello
Post Production:
Electric Theatre Collective
Executive Producer:
Kate Hitchings
Head of Production:
Serena Noorani
Producer:
Therese Mayer
Producer:
Catherine Yi
VFX Supervisor:
Eric Mason
Colorist:
Kaitlyn Battistelli
Sound:
Lime Studios
Executive Producer:
Susie Boyajan
Mixer:
Matt Miller

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