Creativity

Paris Las Vegas: Everything's Sexier

"Gaming is an extremely tough category," notes R&R Partners CD Matt McKay, but it seems the agency was able to have its cake and eat it, too, in a wide-ranging campaign for Paris Las Vegas.

Published on Jun 02, 2006

Editor's Pick

The Francophiliac funhouse "has been positioned as one of the most romantic properties on the Strip for years," he explains. "

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About

Credits

Date
Jun 02, 2006
Agency:
R&R
Illustrator:
Charles S. Anderson
Photographer:
Steve Belkowitz
Art Director:
Jessica Hazen
Copywriter:
Miles Nebeker
Creative Director:
Matt McKay
Executive Creative Director:
Randy Snow
Client:
Paris Las Vegas

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