Paris Las Vegas: Everything's Sexier

"Gaming is an extremely tough category," notes R&R Partners CD Matt McKay, but it seems the agency was able to have its cake and eat it, too, in a wide-ranging campaign for Paris Las Vegas.

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The Francophiliac funhouse "has been positioned as one of the most romantic properties on the Strip for years," he explains. "
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About

Credits
Date
Jun 02, 2006
Agency:
R&R
Illustrator:
Charles S. Anderson
Photographer:
Steve Belkowitz
Art Director:
Jessica Hazen
Copywriter:
Miles Nebeker
Creative Director:
Matt McKay
Executive Creative Director:
Randy Snow
Client:
Paris Las Vegas
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