ParticipACTION: Out of Order
Another effort to get people to take the stairs.
Like DDB Stockholm's Fun Theory Piano Staircase before it, this campaign out of JWT Toronto for Canada's ParticipACTION, an organization dedicated to inspiring citizens to be more active, attempts to get people to take the stairs over easier, electronic means. This effort, however, takes a slightly "deceptive" tack to do it.
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Full Credits
- Agency:
- JWT Toronto
- Client:
- ParticipACTION
- Creative Director:
- Martin Shewchuck
- Creative Director:
- Paul Wales
- Group Creative Director:
- Colin Winn
- Group Creative Director:
- Craig Markou
- Art Director:
- Craig Markou
- Art Director:
- Sandra Baumander
- Copywriter:
- Colin Winn
- Copywriter:
- Amy Leung
- Copywriter:
- Frank Macera
- Photographer:
- Henry Park
Date
Feb 04, 2010
Category
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