Creativity

ParticipACTION: Out of Order

Another effort to get people to take the stairs.

Published on Feb 04, 2010

Editor's Pick

Like DDB Stockholm's Fun Theory Piano Staircase before it, this campaign out of JWT Toronto for Canada's ParticipACTION, an organization dedicated to inspiring citizens to be more active, attempts to get people to take the stairs over easier, electronic means. This effort, however, takes a slightly "deceptive" tack to do it.

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About

Credits

Date
Feb 04, 2010
Agency:
JWT Toronto
Client:
ParticipACTION
Creative Director:
Martin Shewchuck
Creative Director:
Paul Wales
Group Creative Director:
Colin Winn
Group Creative Director:
Craig Markou
Art Director:
Craig Markou
Art Director:
Sandra Baumander
Copywriter:
Colin Winn
Copywriter:
Amy Leung
Copywriter:
Frank Macera
Photographer:
Henry Park

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