Worms Consume This Ad To Illustrate Crack Dangers

Brazilian agency Talent made posters out of dough, not paper

Editor's Pick
The dangers of crack cocaine are powerfully illustrated in this shocking new campaign from Talent, Brazil, for The Partnership Against Drugs, the Brazilian alliance of the Partnership for a Drug Free America. The agency placed two posters at “Galeria do Rock”, a gathering place for young opinion makers, and close to the main crack dealing area of Sao Paulo. The posters, which were printed in dough, are live-eaten by mealworms, showing how cocaine eats away at you. The technique was made possible after the agency worked for months with researchers and biologists.
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About

Credits
Date
May 28, 2013
Agency:
Talent
Chief Creative Officer:
Joao Livi
Client:
Partnership Against Drugs
Creative Director:
Alexandre Nego Lee
Creative Director:
Rodrigo Bombana
Creative Director:
Felipe Luchi
Copywriter:
Alexandre Nego Lee
Art Director:
Rodrigo Bombana
Art Director:
Felipe Luchi
Account Manager:
Erick Sobral
Advertiser's Supervisor:
Marylin Tatton
Director:
Albert Klinke
Director:
Danilo Marques
Music and Sound Design:
Samuel Ferrari
Music and Sound Design:
Regis Baba
Music and Sound Design:
Felipe Junqueira
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