Creativity

This Audio Brand Will Deal With Your Noisy Neighbors -- in a Very Bizarre Way

Campaign by Pause Home Entertainment Demonstrates the Power of Sound

By Alexandra Jardine. Published on Dec 15, 2016

Editor's Pick

Here's an extreme (and expensive) way to quieten down your noisy neighbors.

Swedish home entertainment brand Pause is running a campaign that advertisers a hotline for you to call the "audiolord" if your neighbors are driving you to distraction with their din. For a fee of 750 euros ($783), the company will stage an "intervention," which involves a visit from the "audiolord," a scary-looking leather-clad guy with a vanload of loud stereo equipment. He'll make a noise that will drown out the neighbors (and according to the bizarre, horror-movie style video, seen here, make them bleed out of their ears as well.)

Fredrik Hjelmquist CEO at Pause Home Entertainment, explained in a statement: "That people are often scared of interacting with loud and disturbing neighbours is nothing new. That´s why we created an "on demand-service" for people who definitely, positively want to teach their neighbours what really big sound is all about."

It may sound like a fake campaign but agency Akestam Holst assures us that it is actually running in Sweden. Of course, the purpose of it all is to demonstrate Pause's products, such as the Totem Kin Mini Flex and Mini Subs, Peachtree Nova 150 and Sonance Sonamp 12-50. But if you really don't mind parting with 750 euros, the audiolord will visit your home. Check it out at the website.

Pause's previous stunts through Akestam Holst have included a business card that turns into a smartphone speaker, and a discount scheme that sent actual cash to customers to give them money off before they buy.

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About

Credits

Date
Dec 15, 2016
Agency:
Akestam Holst
Client:
Pause Home Entertainment
Client:
Pause Home Entertainment
Creative Director:
Magnus Jakobsson
Art Director:
Joakim Khoury
Copywriter:
Magnus Jakobsson
Graphic designer:
Joakim Khoury
Account Director:
Henrik Adenskog
Account Manager:
Michaela Winckler
Digital Producer:
Johan Eklund
Agency Producer:
Anna Tanser
Front-end Developer:
Fredrik Lindh
Back-end Developer:
Kalle Peterz
Digital Strategist:
Anna Lundeborg
Retouching:
Olov Öqvist
Inhouse Photo:
Eric Karlsson
PR Strategist:
Ida Persson
Innovation Producer:
Johan Wahlberg
Production Manager:
John Müllersdorf
Creative intern:
Peter Grönlund
Studio assistant:
Matilda Blomquist
Costume designer/stylist:
Hanna Kisch
Music supervision:
Johan Borg (Ohlogy)
Music:
The outside agency
Film Production Company:
Giants & Toys
Director:
Henrik Sundgren
Exec. Producer:
Calle Isberg
Producer:
Lukas Ragnhage
Post Production:
Swiss
Photographer:
Mathias Sterner (MINK MGMT)
Client: Pause Home Entertainment:
Ceo: Fredrik
Client: Pause Home Entertainment:
Ceo: Fredrik Hjelmquist, CEO

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