Hi-Fi Store's Business Card Turns Into A Smartphone Speaker System

Swedish Retailer Pause Created Cards With Akestam Holst

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Pause Home Entertainment, a high-end hi-fi store in Stockholm, has created a business card that turns into a wallet sized, battery-free speaker for your smartphone. The retailer worked with agency Akestam Holst to create the "Pause Cards", which fold outwards to form a pocket-like holder for your phone. The secret is that they are printed on a 330 gram Plike paper that the company claims helps deliver a 17 % boost in volume when the phone is placed inside. The idea is to promote the retailer's customized sound systems.

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Feb 13, 2014
Akestam Holst
Pause Home Entertainment
Creative Director:
Andreas Ullenius
Kalle Akestam
Art Director:
Petra Albrektson
Graphic Designer:
Torbjorn Krantz
John Mullersdorf
Studio Assistant:
Anne-Lie Karl
Henrik Bonnevier
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