Creativity

Hi-Fi Store's Business Card Turns Into A Smartphone Speaker System

Swedish Retailer Pause Created Cards With Akestam Holst

Published on Feb 13, 2014

Editor's Pick

Pause Home Entertainment, a high-end hi-fi store in Stockholm, has created a business card that turns into a wallet sized, battery-free speaker for your smartphone. The retailer worked with agency Akestam Holst to create the "Pause Cards", which fold outwards to form a pocket-like holder for your phone. The secret is that they are printed on a 330 gram Plike paper that the company claims helps deliver a 17 % boost in volume when the phone is placed inside. The idea is to promote the retailer's customized sound systems.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 13, 2014
Agency:
Akestam Holst
Client:
Pause Home Entertainment
Creative Director:
Andreas Ullenius
Copywriter:
Kalle Akestam
Art Director:
Petra Albrektson
Graphic Designer:
Torbjorn Krantz
Producer:
John Mullersdorf
Studio Assistant:
Anne-Lie Karl
Photo:
Henrik Bonnevier

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.