Creativity

Paxo: The Turkey Whisperer

The pride of turkey-hood.

Published on Dec 13, 2012

Editor's Pick

McCann London turns out a delightfully morbid tale encouraging turkeys to take pride in partaking in Christmas dinner, for the U.K.'s Paxo, which turns out to be a stuffing brand.

Directed by Steve Reeves of Another Film, the ad features a Paxo-rep playing Anthony Robbins in a giant turkey suit. He addresses a barn full of gobblers and hypes them up for a feast that everyone, turkeys included, should enjoy.

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About

Credits

Date
Dec 13, 2012
Agency:
McCann - London
Client:
Paxo
Copywriter:
Mike Oughton
Art Director:
Javier Gomez
Agency Producer:
Claire Amos
Director:
Steve Reeves
Producer:
Tim Marshall
Director of Photography:
Oliver Schofield
Editorial Company:
The Quarry
Editor:
Scott Crane
Post Production Company:
Craft
Sound:
Tim Sutton

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