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PayPal Debuts New Logo, First Brand Campaign

Brand Also Debuts First Global Campaign via Havas Worldwide

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Yves Behar and his team at Fuseproject have developed a new brand identity and logo for PayPal. The refresh wants to reflect the ways the company makes it easier and safer for you to use money. According to a blog post by Christina Smedley, VP-global brand, online today is "just one of the ways we show up to our consumers, merchants and developers, along with in-store, on mobile and elsewhere," and the identity hopes to reflect that. The identity flexes to fit all screen sizes, and has "connection" as its motivating principle.

Along with this, the company also introduced its first ever new global brand campaign. Created by Havas Worldwide, the campaign revolves around "Powering Your People." See the two television spots, featuring hand-drawn elements and a fresher feel, here and here.

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About

Credits
Date
Apr 30, 2014
Agency:
Havas Worldwide New York
Chief Creative Officer:
Darren Moran
Client:
PayPal
Executive Creative Director:
Chris D Rozario
Executive Creative Director:
Rocky Pina
Strategist:
Joanna Young
Global Brand Director:
Matt Weiss
Global Chief Content Officer:
Vin Farrell
Co-Head of Production:
Sylvain Tron
Dir. of Broadcast Business Affairs:
Cathy Pitegoff
Executive Producer:
Arlene Steinwald
Design Director:
James Tung
Production Company:
Wild Plum
Director & Animation CD:
Justin Leibow
DP:
Mark Williams
Executive Producer:
Shelby Sexton-Gonosey
Line Producer:
Beth Pearson
Costume & Wardobe Design:
Lisa Marion
Production Designer:
Tyndall Arrasmith
Hair & Make Up:
Michelle Tng
Editorial/Animation Company:
Studio 6
Editor:
Cass Vanini
Designer:
Jaye Kim
Executive Producer:
Rich Rama
Post-Producer:
Anna de Castro
Technical Director:
Jason Goodman
Final Grade & Finishing:
Damien Van Der Cruyssen (Company 3)
Music Supervision:
Rob Kaplan - Wool & Tusk
Music Producer:
Joe Pisapia
TV Mix:
Rob Sayers -Sound Lounge
Sound Design:
Antfood
On-camera talent:
Scott Miller

See more credits

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