Creativity

The Hottest Show of the Season: 'Meet the Tanners'

PBS Creates Fake Shows to Show the Depths to Which TV has Plummeted

Published on Jul 16, 2013

Editor's Pick

CHI & Partners New York team up with PBS Thirteen for the video component of its "State of TV" campaign, which previously created posters for fake reality shows to show just how bad television has become. Now, the agency introduces three fake trailers for "Meet the Tanners," "Clam Kings," and "Long Island Landscapers," which will run on television as well as online. The idea is to promote the high quality of programming on PBS Thirteen, and to ask people to support it.

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About

Credits

Date
Jul 16, 2013
Agency:
CHI & Partners New York
Client:
PBS
ECD:
Jeff Anderson
ECD:
Isaac Silverglate
Creative:
Ronnie Lee
Creative:
Patrick Regan
Head of Production:
Dana May
Prod. Co.:
Sandwick Media
Director:
Paul Riccio
DP:
William Rexer
EP:
Bill Sandwick
Line Producer:
Trevor Herrick
Post Prod:
MacKenzie Cutler
Editor:
Gavin Cutler
Editor:
Mike Rizzo
Audio Engineer:
Sam Shaffer
Finishing:
Schmigital
EP:
Sasha Hirschfeld
Music:
APM Music

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