Peace One Day: A Lap Around the World

Tweet for peace.

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To promote and raise awareness around Peace Day, on 21 September, Peace One Day, the non-profit organizers of the day, have launched "A Lap Around The World." The aim is to see if a tweet promoting Peace Day can "travel" one whole lap around the world.

Each time a person tweets with the hashtag #PeaceDay21Sep will be pinned on the map and, if successful, eventually complete a line of tweets across the entire globe by 21st of September. Peace One Day, which was founded in 1999 by the British documentary filmmaker and actor Jeremy Gilley, hopes that Peace Day will become an annual day of non-violence and global truce, and believes that the tipping point of awareness that will allow this day to become institutionalized in the calendar is roughly 20% of the world's population.

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About

Credits
Date
Sep 04, 2012
Client:
Peace One Day
Creative:
Henrik Dufke
Creative:
Felipe Montt
Designer:
Keith Bone
Developer:
Riccardo Bartoli
Tags
Category
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