Touching Campaign From Poland Shows How Ugly Tattoos Can Hold You Back in Life

Project Aims to Help Tattooed Ex-Cons Integrate Back Into Society

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In Poland, social rehab center Pedagogium The College of Social Sciences has been helping ex-prisoners overcome their past and integrate back into society with a project designed to cover their jailbird tattoos. Created by agency Isobar Poland, the organization's "Freedom Tattoos" project aims to transform crude amateur tattoos made in prisons and juvenile detention centers into "professional, socially well-perceived artistic tattoos" so that the wearers have a better chance of finding employment. This web film publicizing the project shows its effect on two women.

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About

Credits
Date
Jan 19, 2015
Agency:
Isobar Poland
Client:
Pedagogium The College of Social Sciences.
Managing Creative Director:
Maciej Nowicki
Senior Copywriter:
Jan Cieslar
Senior Art Director:
Rafal Rys
Senior PR Specialist:
Monika Witon
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