Creativity

Pedal Minnesota: Tune Up Booth

Where bikes meet buses.

Published on Jul 19, 2012

Editor's Pick

As part of Pedal Minnesota, a new initiative that aims to celebrates the state's "bike-friendly" reputation, agency Colle + McVoy created tune-up stations for bikes at bus shelters in the state. There, cyclists could find tools, a bike stand and an electric air compressor. Professional bike mechanics were also on hand on Saturdays to offer free tune-ups. Pedal Minnesota also includes outdoor ads, featuring statements such as 'We think Helmet Hair is sexy", a website that serves as an information resource on all things cycling and a campaign video.

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About

Credits

Date
Jul 19, 2012
Agency:
Colle+McVoy
Client:
Pedal Minnesota

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