Creativity

Pedigree Tells How a Dog Helped 'Save' a Wounded Veteran in a Touching Film

Docu-Style Spot Reminds Us of the Good an Animal Can Do

By Alexandra Jardine. Published on Apr 21, 2016

Editor's Pick

Pedigree tells the touching true story of a wounded veteran and his dog in this mini documentary created by BBDO New York.

Part of the Mars Petcare brand's "Feed the Good"-themed campaign, which explores how "dogs bring out the good in people, and Pedigree brings out the good in dogs," the film centers on a Marine, Dan Lasko, who suffered from PTSD after his leg was amputated as a result of injuries on deployment.

Wally, his faithful service dog, helped him through PTSD and let him rebuild his life, which has included taking part in marathons and triathlons, and becoming a father. The film ends by showing how he "paid it forward" by adopting Maggie, a rescue dog.

Directed by Nathan Caswell and Jeremiah Zagar via Public Record, the film succeeds in being more than just another "inspirational" docu-style ad by digging deeper into the story of the pair via affecting interviews with Lt. Lasko and his wife. It'll really make you really think about the value an animal can bring.

Previously, the brand, along with Almap BBDO depicted how dogs helped former prisoners integrate back into civilian life in another touching film.

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About

Credits

Date
Apr 21, 2016
Agency:
BBDO New York
Chief Creative Officer Worldwide:
David Lubars
Client:
Pedigree
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Greg Ketchum
Executive Creative Director:
Tom Godici
Creative Director:
Greg Gerstner
Creative Director:
Banks Noel
Art Director:
Akos Papp
Copywriter:
Laszlo Szloboda
Executive Producer:
Regina Iannuzzi
Production Manager:
Katie Schad
Executive Music Producer:
Rani Vaz
Managing Director:
Kirsten Flanik
Senior Account Director:
Sally Nathans
Account Director:
Elizabeth Kelberg
Account Manager:
Brandon Jansa
Account Executive:
Taylor Wesley
Production Company:
Public Record
Director:
Nathan Caswell
Director:
Jeremiah Zagar
Director of Photography:
Zak Mulligan
Editor:
Nathan Caswell
Editor:
Jeremiah Zagar
Colorist:
Seth Ricart/Ricart and Co.

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