Creativity

Pedigree: Catch

Playing catch the Phantom camera way

Published on Feb 22, 2010

Editor's Pick

Director Bob Purman used a Phantom camera at 1,000 fps to capture these expressive canines in action.

The director was initially charged with shooting two spots, a "Catch" and a "Jump" execution. The director says: "The 'Catch' spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs' eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog's facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs' athleticism and their emotive personality in slowed time."

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About

Credits

Date
Feb 22, 2010
Agency:
TBWA Toronto
Client:
Pedigree
Creative Director:
Mark Biernacki
Copywriter:
Mark Biernacki
Creative Director:
Steph Mackie
Art Director:
Steph Mackie
Producer:
Margaret John
Sound:
Andrew Harris
Editor:
Chris Parkins
Flame Artist:
Mike Bishop
Director:
Bob Purman
Director of Photography:
Bob Purman
Production Company:
Imported Artists Film Company

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