Creativity

Pedigree: Central Park

Pedigree's been all over the Westminster Kennel Club Dog Show for 21 years, so this yearthe sponsor introduced its Adoption Drive Foundation and the Pedigree Dogstore, an installation in Times Square encouraging adoptions. The new initiative

Published on Feb 19, 2008

Editor's Pick

Pedigree's been all over the Westminster Kennel Club Dog Show for 21 years, so this yearthe sponsor introduced its Adoption Drive Foundation and the Pedigree Dogstore, an installation in Times Square encouraging adoptions. The new initiative is part of an ongoing campaign to raise awareness on dog rescue and adoption which also has Pedigree matching donations and encouraging not just the purebreds get love. Since it's inception, Pedigree has raised $3.5 million for shelters and rescuers worldwide. Some of which surely have dogs as lovable as that durned Best-In-Show beagle.

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About

Credits

Date
Feb 19, 2008
Agency:
TBWAChiatDay Los Angeles
Worldwide Creative Director:
Lee Clow
Creative Director:
Margaret Keene
Creative Director:
Chris Adams
Copywriter:
Eric Terchila
Copywriter:
Marcin Markiewicz
Art Director:
Jeremy Boland
Art Director:
Jera Mehrdad
Executive Producer:
Guia Iacomin
Producer:
Aileen Baliat
Asst. Producer:
Michael Gross
Photographer:
Laura Crosta
Producer:
Jewely Bennett @ Porkchop Productions
Photo Retouchers:
Digital Fusion
Post Production:
E-Graphics
Art Buyer:
Marissa Serritella
Dog Store Art Director:
Paulo Cruz
Dog Store Art Director:
Denise Zurilgen
Dog Store Copywriter:
Ted Kapusta
Dog Store Illustrator:
Jamin Duncan
Dog Store Photographer:
Josh Withers
Executive Producer:
Audrey Eden
Production Vendor:
Gigunda Group
Production Vendor Art Director:
Chad Turner

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