Adopted Dogs Help Ex-Cons Adjust to Freedom in Moving Pedigree Film

Spot Charts How They Transition Back Into Society

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Editor's Pick

This uplifting film from Pedigree and Almap BBDO follows the story of two prisoners who are released from jail. Each adopts a dog and the pets helps them to transition back into normal life and society, which, as they explain, isn't easy when family and friends are no longer there.

Drawing parallels between the prisoners' newly found freedom and the dogs' first days out with their new owners, the ad is touchingly directed by Hungry Man's Ricardo Mehedff.

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About

Credits
Date
May 07, 2015
Agency:
Almap BBDO
Client:
Pedigree
Director:
Ricardo Mehedff
Production Company:
Hungry Man
Tags
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