Creativity

Adopted Dogs Help Ex-Cons Adjust to Freedom in Moving Pedigree Film

Spot Charts How They Transition Back Into Society

Published on May 07, 2015

Editor's Pick

This uplifting film from Pedigree and Almap BBDO follows the story of two prisoners who are released from jail. Each adopts a dog and the pets helps them to transition back into normal life and society, which, as they explain, isn't easy when family and friends are no longer there.

Drawing parallels between the prisoners' newly found freedom and the dogs' first days out with their new owners, the ad is touchingly directed by Hungry Man's Ricardo Mehedff.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
May 07, 2015
Agency:
Almap BBDO
Client:
Pedigree
Director:
Ricardo Mehedff
Production Company:
Hungry Man

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.