Pedigree Shows How Dogs Calm Their Owners -- and Vice Versa

Heart Monitor Experiment Proves Pets Reduce Anxiety Levels

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Pedigree demonstrates not only that dogs have a calming effect on their owners, but that it works the other way around too, in this fascinating experiment from Australia.

Agency Clemenger BBDO collaborated with canine welfare scientist Mia Cobb and human performance specialist Dr. Craig Duncan on the project, which involved three dog owners and their pets together. Heart monitors were placed on both animals and owners and they were then separated. When they were reunited, their heartbeats and anxiety levels dropped dramatically -- then, their heart rhythms actually aligned.

Dr. Duncan professed himself astonished by the result: "I would have never thought that the configuration of the heartbeats would be in sync as much as they were," he said in a statement.

The film of the experiment, seen here, contains some emotive backstories to the owners and their relationship with their pets. Pedigree will donate one Australian dollar to PetRescue for every time it's shared on Facebook using the hashtag #HeartsAligned.

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May 04, 2016
Clemenger BBDO
Marketing Director:
Ben Culliganer
Marketing Manager:
Kate Waite
Brand Manager:
Jess Hoare
Digital Business Partner Manager:
Lachland Martin
Digital Operations Manager:
Maree Edwards
Chief Executive Officer:
Nick Garrett
Creative Chairman:
James McGrath
Executive Creative Director:
Ant Keogh
Joe Sibley
Giles Watson
Group Account Director:
Bryce Coombe
Account Director:
Khia Croy
Account Manager:
Charlotte Lang
Planning Director:
Michael Derepas
Executive Producer:
Sonia Von Bibra
Senior Producer:
Emma Johnson
Digital Producer:
Charlotte Abroms
Print Production:
Nick Short
Jake Turnbull
Digital Designer:
Jess Ramsey
Digital Strategist:
Sam Hodgson
Copywriter - social media:
Hugh Gurney
Production Company:
Managing Director:
Corey Esse
Executive Producer:
Corey Esse
Luke Bouchier
Jackie Adler
Director of Photography:
Jordan Maddocks
Top Technicians

See more credits

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