Pedigree: Oliver's Travels 3

Pedigree, working with TBWA London, commissioned children's book author/illustrator Liz Pichon to create a new title to promote the brand's adoption drive.

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Pedigree, known for going to extensive lengths to promote its dog adoption drive, worked with TBWA London to produce a lo-fi piece of branded content: a children's book. The brand and agency commissioned London-based kids' book author/illustrator Liz Pichon to create a new title, Oliver's Travels, to help promote the initiative. The book will be sold for 2.99 pounds online and all proceeds will go to support the adoption initiative.

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About

Credits
Date
Sep 03, 2009
Agency:
TBWA London
Client:
Pedigree
Illustrator:
Liz Pichon
Author:
Liz Pichon
Publisher:
Velo
Creative Director:
James Greening
Creative Director:
James Fernandes
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