Creativity

Pedigree Has Made the 'Lost Dog' Poster Work a Whole Lot Faster

Campaign via Colenso BBDO Makes Smart Use of Google Display Network

Published on Apr 14, 2015

Editor's Pick

Pedigree and Colenso BBDO, New Zealand have made the "Lost Dog" poster work a whole lot faster, with the help of some Google tech. The app "Pedigree Found" invites pet owners to register their pups to the service, which will create a "lost dog" ad that's ready to go if your pooch wanders away. If (god forbid) that should happen, owners can use the app to send out the geo-targeted "poster" to people nearby. It will then go out across the Google Display Network over a 1.5 mile radius, along with push notifications to others registered with the service. Basically, according to the brand, it's "a lost dog poster that can move faster than the lost dogs themselves."

The campaign launches on April 15 in New Zealand and New Zealand dog owners can download the app in the Apple App Store and from Google Play.

The agency-client partners are no strange to pet innovations and also were behind this fascinating campaign that leveraged 3D cinema technology.

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About

Credits

Date
Apr 14, 2015
Agency:
ColensoBBDO Auckland
Client:
Pedigree
Creative Chairman:
Nick Worthington
Executive Creative Director:
Andy Blood
Senior Copywriter:
Matt Lawson
Copywriter:
Ben Polkinghorne
Copywriter:
Iain Nealie
Art Director:
Tara McKenty
Creative Technologist:
Mat Tizard
Project Director:
Maria Bjorkman
Executive Digital Producer:
Tim Freeman
Senior Digital Producer:
Dov Tombs
Digital Producer:
Anna Flaws
Client:
Oliver Downs
Client:
Debbie Laing
Client:
Maria Granados

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