Dogs Pick Their Owners in This Pedigree Adoption Ad

Brand Turns the Tables to Highlight National Adopt a Shelter Pet Day

By Alexandra Jardine. Published on Apr 28, 2017

Editor's Pick

We're all familiar with the kind of animal shelter ads that show people picking out sad-looking dogs from cages. But, in its latest pet adoption spot via agency BBDO New York, Pedigree reverses the roles in, so that dogs pick their owners instead.

The film opens on a bunch of people in cages in a darkened room. In a somewhat damning portrayal of modern everyday life, most are miserably or vacantly staring at their smartphone screens and digital devices. But suddenly the door opens and a dog walks in -- and everyone starts to look hopeful, happy and engaged.

The dog looks around, goes over to one cage and picks a woman, who's overwhelmed with delight. The spot ends with the words: "Sometimes you need a dog as a much as a dog needs you." Aaron Stoller directed the spot out of Biscuit Filmworks.

The ad promotes National Adopt A Shelter Pet Day (April 30) and National Pet Month (May). It's the latest in a series of spots from the brand -- including this one that recounts a real-life American Revolutionary War story about how a lost dog brought out the best in George Washington, and this one, featuring a wounded veteran -- to thoughtfully highlight the good that owning an animal can do.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Apr 28, 2017
BBDO New York
Aaron Stoller
Production Company:
Biscuit Filmworks
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Greg Ketchum
Executive Creative Director:
Tom Godici
Senior Creative Director:
Greg Gerstner
Creative Director:
Banks Noel
Head of Integrated Production:
Dave Rolfe
Executive Producer:
Diane Hill
Head of Music Production:
Rani Vaz
Senior Account Director:
Sally Nathans
Account Director:
Elizabeth Kelberg
Account Executive:
Michael Miles
Group Planning Director:
Annemarie Norris
Communications Planning Director:
Sean Stogner
Production Company:
Aaron Stoller
Director of Photography:
Peter Deming
Ben Jordan
Audio Mix:
Heard City
Evan Mangiamele
Music Company:
Screen Sound Alliance
Robert Miller
Sound Design:
Barking Owl Sound
Sound Designer:
Morgan Johnson
Telecine Company:
Company 3
Telecine Artist:
Tom Poole
VFX Finish Company:
The Mill
Conform Artist:
Mikey Smith

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.