Pedigree Shows How Good Food Transforms A Shelter Dog With Time Lapse Site

Petfood Brand Worked With Animal Welfare League of Chicago

Published on

Editor's Pick

In an interactive experience, Pedigree uses time lapse photography to show how a consistent diet of good food and care can transform shelter dogs into healthy, happy pets. The brand worked with the Animal Welfare League of Chicago to help document the story of an actual sheltered dog, Duke, in an effort to showcase his transformation after entering the shelter. Viewers can click on a timeline to see a day-by-day slideshow of images of the dog, from week 1 with his ribs showing to finally looking well-fed and healthy. They can zoom in to see close-ups of his body. The site, which was designed by BBDO New York, also features video content documenting his story.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 25, 2014
BBDO New York
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age