Creativity

Pedigree U.K.: Charlie's Story

Watch Charlie's story, help all dogs.

Published on May 06, 2010

Editor's Pick

In line with its Canadian colleagues, Pedigree in the U.K. will be donating 1 pound to help abandoned dogs for every view of this harrowing tale of a deserted dog named Charlie. Pedigree just released episode one, and will reveal a new part of Charlie's story once each installment receives 25,000 views.

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About

Credits

Date
May 06, 2010
Agency:
Hyper London
Client:
Pedigree U.K.

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