Creativity

Pedigree Explores the Man-Dog Relationship in Charming Mexican Spot

Petfood Brand Asks "Who Saves Who?"

Published on May 14, 2014

Editor's Pick

A man has a heart to heart with his (adorable) pet collie in this charming commercial from BBDO Mexico for Pedigree. Directed by Rodrigo Garcia, it's a simple spot but beautifully acted, hinting at the complex relationship humans have with their canine companions, with each reliant on the other for more than just the obvious. The endline, "Who save who?" only serves to underline the point.

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Credits

Date
May 14, 2014
Agency:
BBDO Mexico
Chief Creative Director:
Luis Ribo
Client:
Pedigree
Creative Director:
Ariel Soto
Art Director:
Jorge Martinez
General Producer:
Manuel Rivas
Director:
Rodrigo Garcia
Production Company:
Central Films
Cine:
Beto Casillas
Editor:
Leonel Perez
Post Producer:
Beatriz Alarcon

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