Peixe Urbano: Fish Mosaic - The Result

Fishy success.

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Brazilian collective buying brand Peixe Urbano has achieved its aim of creating a human fish mosaic on a beach in Salvador. Almost a thousand people turned up at the weekend to take part after registering on Facebook, achieving a 75% discount on tickets to the Festival de Verao de Salvador music festival. The stunt was by Espalhe Guerilla Marketing.

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Jan 23, 2012
Espalhe Guerrilla Marketing
Peixe Urbano
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