Creativity

Penguin Brings Books To Life With Google+ Hangout

BBH-created app lets kids intreract with the Three Billy Goats Gruff

Published on May 29, 2013

Editor's Pick

Penguin Books has launched a Storytime Hangout on Google +, aimed at making reading a more interactive experience for kids and parents. The app's first experiment is to bring the classic tale Three Billy Goats Gruff, published by Penguin's Ladybird marque, to life. It augments special masks over the video feed in Google Hangouts, so children can see themselves transformed into the different characters and can act out the story while they read along with their parents, with the text displayed on screen. The app was developed by BBH London.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 29, 2013
Agency:
BBH London
Client:
Penguin Books

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.