BBH-created app lets kids intreract with the Three Billy Goats Gruff
Published on May 29, 2013
Penguin Books has launched a Storytime Hangout on Google +, aimed at making reading a more interactive experience for kids and parents. The app's first experiment is to bring the classic tale Three Billy Goats Gruff, published by Penguin's Ladybird marque, to life. It augments special masks over the video feed in Google Hangouts, so children can see themselves transformed into the different characters and can act out the story while they read along with their parents, with the text displayed on screen. The app was developed by BBH London.