Penguin: We Tell Stories

Penguin Books continues to court cool and new audiences by latching onto the nascent alternate reality game movement in its “We Tell Stories” campaign.

Utilizing the services of U.K. developers Six

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Penguin Books continues to court cool and new audiences by latching onto the nascent alternate reality game movement in its “We Tell Stories” campaign.

Utilizing the services of U.K. developers SixtoStart, Penguin launched an effort that solicits six different authors to write contemporary re-imaginings of specific classics which SixtoStart is then presenting in different interactive ways online individually and weekly for six weeks.

This week's inclusion, Toby Litt's haunted house-themed Slice, includes Twitter and blog usage to sort out the story while last week's tale, Charles Cummings 21 Steps, used a Google Maps journey to follow its protagonist in a Hitchcock-styled tale.

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About

Credits
Date
Mar 27, 2008
Client:
Penguin
Web Production:
SixtoStart
Executive Producer:
Dan Hon
Executive Producer/Lead Designer:
Adrian Hon
Technical Project Manager:
Kass Schmitt
System Developer:
Ben Burry
Interaction Developer:
Andrew Hayward
Graphic Design:
Richard Jones
Editor/Photographer:
Minkette Minkette
Digital Publisher (Penguin):
Jeremy Ettinghausen
Copywriter:
Sam Binnie
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