Creativity

Penningtons: Magic Mirror

Men in the mirror.

Published on Nov 21, 2011

Editor's Pick

There's nothing like a bit of beefcake to make you feel good about yourself. So DDB Toronto gave women shopping at plus size retailer Pennington's a surprise in the fitting room. By way of a 'magic mirror', using motion-sensored technology, two hunky firefighters would appear alongside the consumer, to check out their new clothes and 'reflect the joy of a fabulous fit'.

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About

Credits

Date
Nov 21, 2011
Agency:
DDB Toronto
Client:
Penningtons
Creative Director:
Denise Rossetto
Creative Director:
Todd Mackie
Copywriter:
Daniel Bonder
Art Director:
Yusong Zhang

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