Pennsylvania Tourism Office: Groundhog Crossing

Even shadows have their breaking points. In the Pennsylvania Department of Tourism's newest online campaign, the groundhog's shadow—long the target of scorn and loathing from winter-weary masses who gather every February 2 i

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Even shadows have their breaking points. In the Pennsylvania Department of Tourism's newest online campaign, the groundhog's shadow—long the target of scorn and loathing from winter-weary masses who gather every February 2 in Punxsutawney, PA—has fled across the country to avoid once again being the cause of six more weeks of winter. The interactive map at the "Groundhog Crossing" website created by Red Tettemer and Ripple Effects Interactive follows the Groundhog's cross-country trek in a series of sublimely ridiculous videos, as he struggles to find his depressed and elusive friend and bring him back to Punxsutawney in time for this year's Groundhog Day. By then, the 30 revealed videos will be available for download as a 75-minute full-length movie.
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About

Credits
Date
Jan 25, 2007
Chief Creative Officer:
Steve Red
ACD/Copywriter:
Tom Carr
Art Director:
Rick Banister
Producer:
Jessica Merenich
Producer:
Joe Mosca
Narration Copy:
Jeff Gonick
Narration Copy:
Tom Carr
Director:
Tom Carr
Director of Photography:
Chong Pak
Editor:
Vic Carreno
Online/Color:
Chip Schofield
Audio Finish:
Pete Rydberg
Agency:
Red Tettemer
Interactive Agency:
Ripple Effects Interactive
Client:
Pennsylvania Tourism Office
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