Creativity

Pennsylvania's Department of Tourism: Groundhog

Ever wonder what the groundhog does the other 364 days of the year? The answer may frighten you, according to Pennsylvania's Department of Tourism and Philly-based agency Red Tettemer. To drum up excitement leading up to Groundhog Day on Febr

Published on Jan 20, 2006

Editor's Pick

Ever wonder what the groundhog does the other 364 days of the year? The answer may frighten you, according to Pennsylvania's Department of Tourism and Philly-based agency Red Tettemer. To drum up excitement leading up to Groundhog Day on February 2, a series of nine videos starring the prognosticating marmot himself are being released on groundhog202.com. The kicker? The epic story of the groundhog's struggle against cabin fever, his own shadow and the pressure of the world's winter riding on his furry back triggers a steady descent into madness—precisely mirroring the characters and plot of that classic Jack Nicholson thriller, The Shining!

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About

Credits

Date
Jan 20, 2006
Client:
Pennsylvania Department of Tourism
Chief Creative Officer:
Steve Red
Creative Director:
Ken Cills
Copywriter:
Tom Carr
Copywriter:
Erik Silverson
Art Director:
Erik Silverson
Art Director:
Tom Carr
Agency Producer:
Laura Pappanicholas
Agency Producer:
Joe Mosca
Director:
Tom Carr
Director:
Erik Silverson
Assistant Camera:
Chong Pak
Editor:
Chip Schofield
Music:
Patrick de Caumette
Agency:
Red Tettemer

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