Creativity

Pentagram: The Forty Story

Tracking (and kerning) a boy's life.

Published on May 22, 2012

Editor's Pick

Design company Pentagram turns 40 this year. To celebrate, they created this web film that tells the story of a boy born on June 12, 1972 -- the same day as Pentagram -- and how his life has been affected by Pentagram designs. It's a great way to showcase the reach of this incredibly talented company, and many may not even know that Pentagram was behind some of the designs and products featured.

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About

Credits

Date
May 22, 2012
Client:
Pentagram
Co-Writer:
Naresh Ramchandani
Co-Writer:
Tom Edmonds
Director:
Christian Carlsson
Animation:
Simone Nunziato
Sound Design:
Iain Grant
Sound Design:
Wam London
Music:
Graeme Miller
Titles:
John Rushworth

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