People For Good: Parking Lot

Do Canadians really need to be any nicer?

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Toronto agency Zulu Alpha Kilo and Media Experts partnered with a number of media agencies to co-found a social movement in the Land of the Nice, a.k.a, Canada that encourages people to be nicer to each other.

In a series of television spots, outdoor ads and posters, the campaign highlights all the ways people can be nicer to each other -- like giving up a parking spot or a seat on the subway. The television spots highlight how rare common courtesy has become, with the tagline, "If Good Deeds Were More Common, They Wouldn't Stand Out as Much." The spots and ads point you to the campaign's site,, where good deeds are collected, shared and featured.

The campaign also features an iPad app that throws out suggestions like "Start up a non work-related conversation" when shaken or tapped.

There's also plenty of online conversation with people tweeting out the good deeds they did today along with the hashtag #peopleforgood.

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Aug 15, 2011
Zulu Alpha Kilo
People For Good
Media Experts
Digital Creative Director:
Sean Ganann
Creative Director:
Zak Mroueh
Creative Director:
Joseph Bonnici
Art Director:
Mark Bovey
Art Director:
Mark Francolini
Art Director:
Mooren Bofill
Mooren Bofill
Media Team:
Mark Sherman
Media Team:
Richard Ivey
Media Team:
Giosi Nizzola
Media Team:
Mike Rumble
Writer (English):
George Ault
Writer (French):
Martin Belanger
Social Media:
Cory Pelletier
Mobile App Developer:
Studio Artist:
Mo Elabi
Studio Artist:
Whitney Taylor
Studio Artist:
Jose Silva
Studio Artist:
Dayle Sheward
Interactive Programmer:
Adam Brandejs
Agency Producer:
Bette Minott
Agency Print Producer:
Kate Spencer
Agency Print Producer:
Eileen Smith
Digital Programmer:
Adam Brandejs
Production House:
Radke Films
Geordie Stephens
Dwight Phipps
Music & Sound Design:
Pirate Radio
Editing Company:
Panic & Bob
John Evans
Casting House:
Fade to Black
Shereen Mroueh
Executive Producer:
Edie Weiss
Executive Producer:
Scott Mackenzie
Strategic Planner:
Ritchie Emslie
Music Director:
Terry O'Reilly
Music Director:
Steve Gardner

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