Creativity

Pepsi: Bring Home Happiness

Love, fueled by soda and chips.

Published on Feb 14, 2012

Editor's Pick

Although this film from Pepsi was released in China for the New Year's festivities from January 23 through February 6, aka the Spring Festival, it's a fitting piece for Valentine's Day. Reminiscent of Coke's memorable reunion campaign featuring overseas workers, this 10-minute online tale focuses on China's youth, who increasingly spend their New Year's holidays away from their loved ones. Unlike Coke, this one's a fictional tale, with all the sorts of melodramatic moments and coincidences you find in TV serials. Here, a mysterious stranger, armed with the power of Pepsi brands and oranges, helps some high-powered young adults find their way back home.

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About

Credits

Date
Feb 14, 2012
Client:
Pepsi

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