Creativity

Pepsi, Not Aliens, Is Behind Crop Circle Near Super Bowl Stadium

Icon Near University of Phoenix Features Bev Giant's Logo

Published on Jan 28, 2015

Editor's Pick

A crop circle mysteriously appeared in Glendale, Arizona, half a mile from where the Super Bowl will take place at the University of Phoenix Stadium. The giant icon bears a familiar beverage giant's logo and spans 120 yards, which happens to be the size of a professional football field. Is this the product of football-loving extra-terrestrials? Nope, just part of Pepsi's marketing push for the big game, created out of Mekanism.

The advertiser, which is sponsoring the Halftime Show, promises an "out-of-this-world" performance from Katy Perry and created the circle as part of its ad efforts. The campaign also includes this sci-fi themed teaser spot about "strange things are happening in the desert," which hints at how Pepsi will introduce the pop star before her performance.

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About

Credits

Date
Jan 28, 2015
Agency:
Mekanism
Client:
Pepsi
Photographer:
Michael Lundgren

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